May Day holiday is approaching, have you decided where to go to play? An art exhibition, a museum, and a theme park have become more and more reasons for young people to "leave as they please". Various cultural and tourism departments across the country are preparing for the big exam, providing tourists with more vacation "candidates" to embark on an aesthetic journey. As the popularity of cultural and tourism continues to soar, the new trend and characteristics of high-quality development of cultural and tourism have also attracted the attention of the LED display screen industry. Some leading enterprises are comprehensively promoting the development of cultural and tourism night tourism business and AI spatial computing innovation formats. Undoubtedly, the new wave of cultural and tourism industry revolution has made "digital+cultural and tourism" a new growth point, and with the further integration of LED display screen technology and cultural and tourism, it has also brought more possibilities for the development of the LED display screen industry.

The cultural and tourism market is accelerating its recovery, and LED enterprises are embracing new opportunities

In the past year, concerts of all sizes have experienced a rapid recovery, and music festivals have expanded from first tier cities to county towns. Zibo BBQ and Guizhou Village BA have become overnight popular, while City Walk has swept across Beijing, Shanghai, Guangzhou, and Shenzhen. "Special Forces style tourism" has also been listed as one of the top ten hot topics of the year by the People's Daily. According to the "Research Report on the Operation Data and Development Trends of China's Global Tourism Industry from 2023 to 2024" released by iMedia Consulting, in the first half of 2023 alone, the national tourism industry revenue has exceeded the total revenue of 2020 and 2022.

The boundary between tourism and cultural leisure is increasingly merging, and new formats such as immersive offline tourism complexes are also emerging. Consumers are not satisfied with taking a quick look at tourist attractions and checking in, but rather hope to not only appreciate the beautiful scenery but also experience interesting and fun content, not only to "observe" but also to "enter" the scenery. The consumption needs of tourists are gradually diversifying, and quality-oriented, personalized, and themed tourism products have become a new direction. Meanwhile, with the development of smart tourism, the application of digital and intelligent technologies in the tourism industry is becoming more widespread. LED displays, as a powerful tool for creating an immersive cultural and tourism atmosphere, are becoming increasingly indispensable.

In addition, China is making every effort to promote the construction of a digital China. According to the guidance of the "Overall Layout Plan for Digital China Construction", by 2025, China will form a new pattern of comprehensive coverage, collaborative efficiency, and integrated promotion of digital China construction, and significant progress will be made in the construction of digital China. In the field of cultural and tourism, the Plan emphasizes the importance and development prospects of smart tourism. Comprehensively promoting the digital and intelligent transformation and upgrading of various key tourism areas such as tourist attractions and resorts has become a top priority, and LED display screens are highly popular in cultural and entertainment venues.

The vast cultural and tourism market is becoming a microcosm of the transformation of China's economic development from quantity to quality, leveraging the trillion dollar capital market and generating new business opportunities. Based on this, the cultural and tourism market has also attracted the attention of various industries, and LED companies are accelerating their layout to compete in the cultural and tourism track. The implementation of the Plan will inject strong policy momentum into the development of smart cultural tourism, and the prospects of smart cultural tourism are bright. This will also bring a bright future for LED people, with a large space and a beautiful future.

What can LED people do in the context of digital intelligence, culture, and tourism?

Nowadays, traditional tourism methods are being replaced by immersive tourism. New technologies such as digitization, virtual reality, and artificial intelligence are changing the way tourists experience. At the same time, digital technology adds wings to the protection and inheritance of cultural heritage, and constantly innovates communication methods to promote its better integration into modern life. The revitalization of cultural heritage, frequent cross-cultural exchanges, and the prosperity of cultural and creative industries provide new opportunities for the comprehensive development of the cultural and tourism industry, and will also provide tourists with richer and more diverse aesthetic experiences.

So, in the context of digital tourism, how can LED help create immersive new cultural and tourism scenes, transforming local culture into scene experiences?

In fact, the 20 immersive cultural and tourism new formats demonstration cases previously released by the Ministry of Culture and Tourism, from night tours in Jinjiang and Datang Never Nightly City, to classic performances such as "See Pingyao Again", "Encounter Dayong", and "Tian Nian", all types of immersive projects are benchmarks for LED industry innovation. These demonstration cases cover areas such as immersive performing arts, immersive night tours, immersive exhibition displays, immersive blocks/themed entertainment, etc. By using immersive expressions, cultural tourism resources are fully explored, allowing excellent traditional culture to shine with new vitality and present a new style in the new era. The deep application of cutting-edge technologies such as 5G, ultra-high definition, augmented reality, virtual reality, artificial intelligence, metaverse, and LED display technology continuously enriches immersive experiential cultural and tourism products and content.

In addition, LED display screens have a wide range of application scenarios in digital tourism, such as exhibition halls, parks, scenic spots, tourist resorts, and comprehensive tourism, including public facilities, AI interaction, safety assurance, health monitoring, operation and maintenance management... covering various aspects of digital tourism. For example, in the public facilities module, LED display screens can be used to introduce scenic spots and achieve intelligent navigation functions, making it more convenient for tourists to obtain map information and services; In the AI interaction module, real-time interaction can be achieved through the use of digital motion information LED screens and AI interactive motion screens; In the security module, the use of LED large screens for monitoring can achieve functions such as crowd monitoring, emergency warning, and emergency rescue, allowing tourists to enjoy travel with more peace of mind; In the operation and maintenance management module, LED display screens can be used to achieve functions such as resource integration, data analysis, and intelligent decision-making, improving operational efficiency. Overall, in terms of innovation in cultural and tourism scenes, there is a lot of room for LED display screens to be developed through digitization, intelligence, and other technologies.

New scenes emerge endlessly, and the LED stage is vast

In response to the development of digital cultural and tourism, various cultural and tourism policies and plans have been introduced from the top to local governments. With the guidance of policies and the assistance of technology, immersive cultural and entertainment complexes with content as the core driving force and IP content in real life have gradually become a new trend in the cultural and tourism industry. This grand and far-reaching digital leap in the cultural and tourism industry has reached a critical juncture. On the basis of grasping the new development stage, Huicong LED Screen Network believes that the new trend of cultural and tourism digitalization is worth the attention of LED people - new scenarios of cultural and tourism digitalization applications are constantly emerging.

In recent years, multiple new technological trends have emerged, from blockchain to metaverse and then to AI. The changes in technological trends are also reflected in the application of cultural and tourism related technologies. For example, innovation at the content level and immersive experiences have been widely applied in museums, tourism and entertainment activities. Cloud experience remains an important direction for content development. Compared to traditional methods that rely solely on obtaining visual and textual information from scenic spots to develop travel plans, VR smart tourism platforms that utilize LED real time photography and VR panoramic production can provide consumers with an "immersive" virtual tourism experience. The introduction of AI technology has brought more business opportunities and development space to the tourism industry. With the rapid recovery of the tourism industry, more enterprises will enter, which is a challenge for all LED people, but also an opportunity. Seizing the opportunities for digital development, breaking through existing fields, and creating a new chapter requires more and more LED enterprises to actively layout and participate.